5 Top Facebook Marketing Strategies That Made it a Social
Media Hit
Let’s talk about 5 top Facebook marketing strategies that led the platform into becoming a huge success.
Quick Background
Facebook was founded in 2004 by Mark Zuckerberg, Andrew McCollum, Chris Hughes, Dustin Moskovitz and Eduardo Saverin at Harvard University. The website generated high volumes of traffic when it first started and was initially designed for Harvard students only.
After it achieved more and more awareness, it became available to other universities.
Facebook formerly referred to as thefacebook at the time, generated over 1 million users which was quite impressive!
The cofounder of PayPal, Peter Thiel invested $500,000 and after its name was changed, it became available to the public.
Facebook is another good example of meteoric success and exponential growth since the website grew to achieve billions of registered active users globally in less than a decade.
How did that happen?
Well, let's explore the 5 areas that made this platform a social media sensation!
5 Top Facebook Marketing Strategies
1. Simplicity
The platform is so easy to use that some persons’ grandparents use it which is quite amazing. This shows that persons who fall within the older age groups feel both confident and comfortable with using the platform to connect and stay in touch with friends and family online.
The reason is that the platform was designed with no technicalities involved.
The features on the platform are pretty straightforward. From creating your account to adding and sending friend requests plus its interface where you can view your news feed showing your friends’ latest posts and updates.
It’s an excellent tool for keeping in touch with old friends, colleagues and classmates.
Simplicity must always be a key ingredient in your marketing strategy. After all, the experience your customers/users have with your product or service should be a seamless hassle-free one.
Facebook grew tremendously and generated interest among the various age brackets because it enabled simplicity in connecting and networking with people online. Simplicity is a unique attribute and gives a competitive advantage, which is why it is one of the top Facebook marketing strategies.
2. Continuous Enhancements of its Features
Facebook has added to and enhanced its features over the years such as its user interface, news feed, timeline, messenger and messenger calling, Facebook live, video and marketplace just to name a few.
These continuous additions and enhancements are how Facebook remained relevant in the social media world.
A great long-term marketing strategy is to always include consistent upgrades to a product or service with your customers in mind as the customer experience is the heart of a business.
Continuous upgrades of its features form part of these top Facebook marketing strategies. Not only did the platform remained relevant, but also; it became an important tool for businesses and professionals to use when building their brands and executing their content strategies.
3. Engagement
Facebook features were designed and consistently upgraded in a way to facilitate high levels of user engagement. These features facilitated engagement among users through the available options to comment, like, share and even select emojis on other users’ posts, photos, stories and videos.
Also, these features enable users to feel comfortable with expressing their thoughts and emotions on the various types of content shared on the platform.
Engagement is another key area of these top Facebook marketing strategies where users are able to connect and even engage with content that’s aligned with their interests.
Facebook groups are another source of engagement for users as they are a form of online community for various causes and interests.
Facebook pages are where artists, professionals, public figures and businesses can promote their products and services and also build relationships with their audience/customers. Additionally, Facebook live is another great feature for them to interact and engage with their audience.
4. Mobility
Facebook offers a great form of flexibility through the availability of its mobile app. It’s understood that most users own smartphones and tend to regularly utilize social media through these devices.
This feature enables users to access the platform at any time as well as view, post, comment, share and like content using their smartphones and/or tablets.
Mobility is a very useful and convenient component of a marketing strategy as the use of the platform is not limited to a PC or laptop. Mobility is one of the top Facebook marketing strategies because of its alignment with online trends relating to what devices are commonly used to access social medial platforms.
Aligning your marketing strategy with trends relating to the actions, preferences, wants and needs of your ideal audience/customer is the perfect way to dominate!
5. Business Expansion
The acquisitions of Instagram and WhatsApp allowed for the integration of Facebook into these platforms. This integration provides users with the option to post content on Instagram, WhatsApp and Facebook simultaneously.
Simultaneously sharing content on Instagram, WhatsApp and Facebook is convenient especially for content creators, business owners and influencers. This feature facilitates the ability to reach their audience through these platforms.
Business expansion is a key component of these top Facebook marketing strategies as Facebook continuously aims to position its brand as the market leader in the social media world.
Facebook is reflected as a solid social media brand that increased its brand equity following some acquisitions over the years. In 2021, Facebook rebranded itself by changing the name of its parent company to Meta. Facebook, Facebook messenger, Instagram and WhatsApp all fall under Meta.
Facebook grew to become an online sensation that currently dominates the social media world.
Simplicity, continuous enhancements of its features, engagement, mobility and business expansion are the top Facebook marketing strategies that form the core areas of its brand.
I call them the sweet spot areas because these are the areas that helped with its remarkable growth and solid positioning.
Also, if your target audience is heavily active on Facebook, feel free to explore its features for business pages and make full use of it when executing your content marketing strategy.
2023 Update: Meta Verified
Meta, announced back in February that it will be a launching a paid subscription verified service called the Meta Verified programme.
What this means is that users can pay to become verified. Meta is the parent company of Facebook and Instagram and it's currently testing this service in Australia and New Zealand. Additionally, Meta is currently rolling out this service to the UK, India along with some of the Caribbean countries.
The monthly subscription service will start at the rate of $11.99 per month for the web option and $14.99 per month for the mobile option on iOS or Android.
The aim of this service is to provide protection against invalid/impersonating account profiles together with generating increased online visibility and further access to customer support. As such, increased authenticity and security is what Meta is trying to promote and implement for its users.
The Meta Verified programme is something to observe and follow closely where you can strategically consider if it's feasible for your brand whenever this service becomes available in your country.
If Facebook is one of the channels you use to promote your brand and that's where you effectively build your audience and connect with your community, then it might be something worth considering and exploring.
2024 Update
Facebook has introduced enhanced monetization options, that facilitates the diversification of revenue streams for creators through features like in-stream ads, fan subscriptions and branded content partnerships. Also, the platform has rolled out advanced analytics tools, providing creators with even more thorough insights relating to their audience demographics and content performance.
The platform has also invested in AI technology to improve the discovery of content and recommendation algorithms, helping creators gain a wider reach.
With these updates, Facebook aims to foster a thriving creator community and provide them with the tools and support they need to excel in the digital landscape that's continuously evolving.
Build a brand with the aim of creating the ideal customer experience. This is the key to succeeding in your niche!
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