Let’s Explore Some
Creative Marketing Strategies
Creative marketing strategies enable your brand to stand out in the eyes of your target market. If you’re looking to dominate and stand out in your niche, creativity is one of the guarantees for success!
The best and most memorable brands are the most creative ones. Think of it as the stages and thought processes involved when decorating a cake. The end result is what will make your customers love and remember your brand and become repeat customers.
Combining creativity with your marketing activities enables the opportunity for you to be bold when executing your strategies. Think about some of your favourite brands for a moment; how did these brands become your favourite and why?
Now, let’s discuss some creative strategies!
6
Creative Marketing Strategies that will Make your Brand Dominate
1. Be Bold When Promoting your Brand
If you’re seeking to build a memorable brand that’s feasible and you truly believe in your brand, consider exploring some strategically bold marketing efforts.
This can even include offline marketing strategies that fit within your budget. Offline strategies can range from print ads to billboards strategically located where your target market will certainly be.
Ensure that your brand message is communicated clearly and make your brand name and logo as clear, bold and visible as possible.
You can place your print ads on magazines, digital and traditional billboards plus brochures and newspapers as long as these channels will capture the attention of the persons you are targeting.
Print ads are effective when imagery is used to support your brand message and your message is clear, bold and memorable.
Creative marketing strategies should include a catchy phrase or a powerful message in your print ads that will certainly grab the right attention and produce impact.
A good example is L’Oréal “This Ad is for Men” campaign. The print ads showed images of red lipsticks and mascara to reflect the message that women are indeed beautiful, powerful and competent.
The main objective of this campaign was to promote female empowerment by highlighting the importance of hiring more women to lead organizations as beauty and competence go hand in hand. This example was definitely a true reflection of the power behind creative marketing strategies.
Quite amazing and commendable indeed!
In order to excel in your business, you have to be bold when promoting your brand.
2. Integrate Culture
Creative marketing strategies facilitates the uniqueness of a brand in its niche market. One of the most exciting and interesting ways to be creative is to integrate elements of culture into your brand.
Integrating culture can help create campaigns that will forever remain in the minds of your target audience. It's one of the best ways for your target audience to connect deeply with your brand!
It’s important to observe and understand the culture of the market or region your brand is situated in. Also, you can make full use of social media and develop a website to build awareness of your brand message.
Always keep updated on any culturally related events and topics so that you can create relevant content to engage your target audience. Implementing creative marketing strategies that integrates culture into your brand establishes an emotional connection with your customers.
Emotional connection is the ultimate prize!
It helps to position your brand as interesting and unique!
A great example of a brand that executed this brilliantly is Caribbean Airlines Limited which is a state owned airline in my home country of Trinidad and Tobago.
Caribbean Airlines launched its “Welcome Home Campaign” during the Trinidad and Tobago carnival season. The goal of this campaign was to provide its travellers with a warm cultural welcome to the Caribbean.
The creative marketing strategies executed by Caribbean Airlines, generated a deep sense of connection with its target audience who couldn’t stop talking about it on social media and even offline as well.
The campaign delivered personalised experiences that consisted of special discounts and exclusive offers to its travellers.
Caribbean Airlines integrated culture by transforming the Adams Smith Square located in Port of Spain of Trinidad and Tobago into a Carnival Village.
Traditional Carnival characters such as Blue Devils and Midnight Robbers were present to reflect the true sense of Carnival which is a huge part of the culture of Trinidad and Tobago.
The “Welcome Home Campaign” encouraged many persons to immerse themselves into the celebration of Carnival. Soca music, steel pan plus several of the airline’s staff members were included to welcome visitors upon arrival at the Piarco Airport at Trinidad and Tobago.
Also, many billboards and banners were placed at the airport as well as on walkovers and different areas on the highways in various parts of the country.
The “Welcome Home Campaign” consisted of the best creative marketing strategies that generated a true feeling of culture, excitement and the love of Carnival among its target audience.
3. Product Placement
Product placement is an excellent marketing strategy that can be implemented to help build brand awareness.
It involves the strategic display of a product or service in movies, television shows, sitcoms, music videos, social media platforms and other forms of media.
This strategy is one of the most commonly used creative marketing strategies that helps to promote engagement of your brand among its viewers.
It’s cost effective and it can reach a wide segment of your target audience. It definitely helps with putting your brand on the map!
4. Gamification
Gamification is a good marketing strategy to use as long it effectively reaches your target audience. It is designed to transform activities into interactive experiences.
It’s the perfect way for customers to have fun with your brand and you can even offer product specials and rewards for their participation.
Gamification is one of the ideal creative marketing strategies designed to deliver a great customer experience and a great customer experience is the heart of a perfect marketing strategy.
Some examples are tokens related to product discounts, website games, competitions, puzzles, product apps and brand trivia just to name a few.
5. Loyalty and Membership Cards
Loyalty and membership cards are excellent for generating repeat customer purchases that in turn leads to more and more sales which is definitely a huge win for your business!
That’s why they fall under the best creative marketing strategies. Additionally, loyalty and membership cards encourage engagement and long term customer relationships.
They are great tools to implement because of the inclusion of discounts, points and even eligibility for special product offers. You can even use these tools to get some good insights and information on your customers which can help with the creation of some personalised offers.
I love the idea of having a loyalty card because it’s a great benefit to gain from your purchases.
Loyalty cards are quite common among various businesses, not to mention, they offer value for money and can definitely be categorised as “win-win” marketing strategies.
6. Go Live on Instagram, Facebook and Even TikTok
Last but not least, why not go live on Instagram, Facebook and even TikTok?
If you can reach your target audience on these platforms then you should definitely explore this strategy.
Going live on social media is certainly a great addition to the best creative marketing strategies for your brand.
After all, social media platforms are heavily used to build online communities and a following. This is one of the best ways to interact, engage and build genuine connections.
Furthermore, it facilitates real time communication with your audience and generates awareness of your brand and its value. You can educate your audience about your product or service, conduct product presentations, product demos, polls and even have a Q&A session.
Going live is also an opportunity to ask for feedback to help enhance the customer experience and to deeply understand your target audience wants and needs.
Creative marketing strategies can help to position your brand as unique and forever wow your target market. From unique content marketing campaigns to innovative digital strategies, there are many opportunities to get creative.
Creativity helps with building a following of brand loyalists who will always promote your brand for you. Being bold, product placement, integrating culture, gamification, loyalty and membership cards and going live on social media are some great marketing strategies that are worth exploring.
As such, implementing these strategies can produce impact and elevate your business.
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