4 Types of
Marketing Strategies that can Revitalize your Business!
Let’s talk about the 4 types of marketing strategies that can really make your business revolutionary! Now, always keep in mind that marketing is going to keep evolving no matter what, so the secret to growing and thriving in your industry, is to adapt and be different.
If your goal is to command the business world and be innovative, connecting and engaging with your target market should always be of top priority. These 4 marketing strategies I’m going to dive into will certainly pave the way for you to capture the hearts and minds of your target audience.
Let’s get straight into the juicy stuff…
What are the 4 Types of Marketing Strategies?
1. Creating an Immersive Experience
Customer experiences are what drives long-lasting meaningful connections. As such, creating an immersive experience is what will make your brand forever remain in the minds of your target audience.
An immersive experience can range from creative pop-up events to virtual reality events that will enable your brand to capture the attention of your target audience through multisensory experiences.
Therefore, making full use of storytelling and facilitating interactions, can create lasting impressions and customer loyalty which is certainly a huge win!
2. The Amazing Power of Influencer Marketing
The great thing about the digital world, is the opportunity to optimize the use of social media platforms and this has definitely paved the way for influencer marketing. Influencer marketing, if done strategically, is definitely one of the 4 types of marketing strategies that is very powerful.
There are so many individuals who own the ability to naturally capture the attention of an audience on a daily basis. They simply do this by just being themselves when creating and posting interesting content that’s engaging and relatable.
The power of effective branding lies within the ability of brands to partner with influencers who are aligned with its values and mission. In addition to that, brands should also partner with influencers who can easily reach and connect with their target audience.
This type of marketing strategy helps to establish trust, build customer relationships, authentic connections, brand awareness and of course, credibility.
3. Personalized Marketing
Personalized marketing is one of the 4 types of marketing strategies that can position your brand as a brand that understands its target market. This can be done by making full use of data. Data is your best friend as you can collect information on what your target customers are looking for.
It can provide insights on product search history, past purchases, product preferences and past customer interactions. These insights can then be used to create personalized content and make product recommendations along with offers. The beauty behind this strategy, is the ability to create the ideal customer experiences and achieve increased conversion rates.
Personalized marketing helps to make target customers feel valued and catered to which in turn leads to long-term brand loyalty.
4. Performance Marketing
Performance marketing is one of the 4 types of marketing strategies that can enable businesses to track and fully optimize its marketing efforts. This type of marketing strategy focuses on results through the use of search engine optimization (SEO), pay-per-click (PPC) advertising and conversion rate optimization (CRO) technologies.
What makes this marketing strategy so powerful for any business, is the ability to increase return on investment (ROI) and effectively target certain market segments. Also, it helps businesses with adapting their marketing activities and to stay on top competitively.
How to Flawlessly Execute these 4 Types of Marketing
Strategies
1. Create Customer Experiences that are Memorable
The first thing on your marketing agenda should be to identify exactly who your target audience is. Familiarize yourself with their wants, needs, desires and any issues and challenges that are not addressed. When you familiarize yourself with these areas, clearly define and map out a list of actionable solutions your product/service can provide to help address their issues and challenges.
You can then explore the idea of creating a story that’s aligned with your brand values, messages and identity. This is the ideal way to ensure that your brand emotionally connects and resonates with your target audience.
Now, I believe that imagery is the way to go as it can truly capture the attention of your target audience. You can combine imagery with special unique features that are designed to create a sense of interaction and that unforgettable WOW factor.
A good example to take note of was when Coca Cola was promoting its Deep Spring Water brand. Coca Cola sent out some of their brand ambassadors into the street to ask persons if they wanted to help paint a huge black and white mural. This of course attracted a crowd where persons waited in line to participate.
The identity of the Deep Spring brand was captured into the mural through the reflection of its tagline “Sip, Relax, Repeat” together with the hashtag #AllThatsNeeded. Also, everyone who participated, received a free bottle of Deep Spring Water.
Creating an immersive experience is one of the 4 types of marketing strategies executed by Coca Cola that was indeed brilliant! It encouraged a connection to the Deep Spring brand plus a high level of interaction and it also created a memorable experience for its target customers.
2. Build Connections that are Genuine
Influencer marketing is an excellent way to build genuine connections. The key to success with this type of marketing strategy is alignment. Always select influencers who align with the core essence of your brand.
Pay attention to their content together with its views and comments and ensure that their followers match your ideal target audience. In other words, their interests and content must be aligned with the values and identity of your brand.
Take the time to have detailed branding conversations with potential influencers to ensure that they understand and connect with your brand message. You can co-create content to reflect a real solid connection and partnership between your brand and the influencers. This is where you can make full use of their natural ability to relay stories that will truly engage and capture the attention of your target audience.
Always monitor the comments, responses, feedback and impact of this marketing strategy and refine if necessary.
Influencer marketing is one of the 4 types of marketing strategies that can produce a positive impact as long as there’s alignment, authenticity and precision. Also, the best part about this type of marketing, is the ability to establish long-lasting connections and powerful brand advocacy.
3. Personalize your Marketing Efforts with Purpose
Optimize data as much as you can as this is the perfect way to create the best personalized experiences for your customers. You can segment your audience based on their age, gender, buying patterns and preferences and tailor your marketing messages and product offerings to serve each segment.
Create plus distribute personalized content that’s consistent and relevant across each touchpoint. In addition to that, you can explore customer relationship management tools (CRM) to ensure communication efficiency.
Personalizing your marketing efforts is one of the 4 types of marketing strategies that can enable deep authentic connections and produce high conversion rates.
4. Strive for Measurable Results
Always set clear and measurable goals when planning out your marketing campaign to ensure that you maximize results as much as possible. Also, establish key performance indicators (KPI) to track and measure the performance of your marketing efforts.
You can create attractive landing pages, deliver an excellent user experience and develop call-to-actions (for example: be one of the first to try our new product or get access to our special offer) with the aim of convincing your audience to purchase your product or service. Trust me, this can certainly help with increasing your conversion rates.
Another thing to note is to explore some marketing analytics tools to actively monitor the performance of your marketing campaign in real time. This is where you can make concrete decisions based on data and develop a proper marketing budget.
Aiming for measurable results (performance marketing) is one of the 4 types of marketing strategies that will help take your business to the next level.
Understanding the art of these 4 types of marketing strategies together with the ability to execute them seamlessly, will help your brand exceed the expectations of your target audience and thrive in the marketing landscape.
- Marketing
- What is Marketing Strategy?
- 4 Types of Marketing Strategies