Do You
Need Help BUILDING A SUCCESSFUL Marketing Strategy?
I’ll help you build the best marketing strategy for your brand where you’ll learn how to create value, impact, and engage with your customers.
No worries, I got you!
BluePrintMkting offers lots of free information, tools and guidelines to help you craft the best marketing strategy you’ll ever need for your business! The best way to do that is through storytelling.
What’s Marketing Without Storytelling?
There is a story behind every brand and every brand has a story to tell. Storytelling is like the ideal ingredient that makes a dish so delicious that it hits your soul!
It’s the link to connecting your brand with your ideal customer and you have free access to lots of techniques, tools and ideas on the art of storytelling!
Why You Need a Unique Winning Marketing Strategy?
A solid marketing strategy brings clarity and direction to your brand. It involves understanding your ideal customer and it’s also the recipe for business growth and success. Your strategy guides you on brand awareness, growth, and so much more!
How TO Build A UNIQUE WINNING Marketing Strategy?
Building your strategy may seem overwhelming, but the good news is that BluePrintMkting can help make this process way easier for you. This site can walk you through each step to help you build the ideal marketing strategy for your business.
Study Your Ideal Customers and Set SMART Objectives
Begin by taking the time to know who your ideal customers are. Identify their characteristics such as their age, sex and income for example. Familiarize yourself with their wants, needs, buying habits and preferences.
Also, determine what they value, what are their problems and how your products/services can help solve their problems. Secondly, set clear objectives and develop a budget you can work with.
Competitor
Analysis
The first step here is to assess your competitors by identifying their strengths and where they fall short. Assessing your competitors helps to determine how you can uniquely package and deliver your offerings.
After all, you want to ensure that what you’re offering is unique. Always keep in mind that there isn’t any other brand that can deliver exactly like yours.
Product Strategy
Ensure that the name of your brand together with its packaging, logo design, features and benefits are aligned with quality and value. The key to unique products/services is value and this is how your brand stands out.
Pricing Strategy
You can start with setting your pricing objectives such as your profit margin. Secondly, compare your desired price to your competitors and connect it to value.
Then decide on specific pricing tactics such as discounts and purchase incentives for example.
Distribution/Supply Chain Strategy
Connect your distribution strategy to value by focusing on efficiency. Determine which channels and intermediaries you’re going to use to distribute your products or services. You can develop strategies to create channel support such as guarantees and slotting fees depending on the industry you’re in.
The good thing about slotting fees is that it’s an opportunity to generate brand awareness. Slotting fees are like a form of insurance that are one-time payments to retailers to secure shelf space for your products.
Once your products are of top quality and you choose the retailers where your ideal customers are most likely to shop, your products will definitely sell.
Pull
and Push Strategies
You can explore push or pull strategies or even both depending on your niche and objectives. The great news here is that you have access to free information on using both push and pull marketing strategies on this site.
Pull Strategy
Think about how you want your ideal customers to view your brand. This is where you focus on building awareness followed by your personal selling strategy. Your personal selling strategy determines how you can attract your ideal customers to your brand.
One of the best ways to achieve that is through your content marketing strategy.
Creating interesting content is an excellent way to draw your ideal customers to your products. The best channels to use for delivering some interesting content is social media where you can share stories about your brands/products.
Word of mouth is so powerful as it stems from the experiences customers have had with your brand. Not to mention that these experiences can also be shared in the form of content.
A perfect example of this is product reviews on Facebook, Instagram stories and even TikTok just to list a few.
People tend to pay close attention to customer reviews as it leads to the development of brand perception and purchase decisions. Positive customer reviews pull your ideal customer to your brand.
A few years ago, I stumbled upon an amazing catering business named Aartar Bonne Bouche Food & Catering Services tagged in an Instagram story by one of my followers.
This business was commended for its service, amazing taste and presentation of its food.
When I saw this review, I immediately went straight into Bonne Bouche’s Instagram profile to view their various foods and desserts. I was sold, and I decided to try their service. I can honestly say that their food and desserts are exceptional!
You definitely get your money’s worth.
Seeing the positive review via an Instagram story is what attracted me to Bonne Bouche. This proves how effective interesting content and positive reviews are in drawing people to your brand.
Push Strategy
Push marketing strategy can be explored depending on your niche. This is ideal if your goal is to really push your new products toward your ideal customer. This type of marketing strategy can work once the right channels are used to reach your ideal customer.
Radio and television commercials are some common examples that can be explored only if these are the channels your ideal customers are tuned into. These types of commercials are normally loud as emphasis is placed on selling products/or services.
Some additional examples are direct selling to your ideal customer, trial products, product sampling and point of sale display (POS).
Push marketing strategy can work if your products are of excellent quality and tailored to your ideal customers’ needs.
Implementation
Ensure that everyone on your team is clear on the objectives and marketing activities to be executed. The marketing activities show the details of your marketing strategy and how it will be executed.
The implementation plan should cover the list of activities below:
- Product
- Pricing
- Distribution/supply chain
- Promotion
- The department/team responsible for each activity
- The required budget and completion date.
Determine what your overall approach will be. Then, develop an implementation schedule and timeline to execute your marketing activities
Monitoring
It’s important to monitor your marketing activities to determine if your strategy is effective and meeting or exceeding your marketing objectives. This also involves determining which activities require improvement or tweaking.
Also, ensure that your unique marketing strategy is aligned with market trends in order to stay relevant in your niche and position your brand as innovative.
In essence, ensuring that your brand connects with and exceeds the expectations of your ideal customer is critical for business success.
“Behind every successful marketing strategy is a brand that lives forever.”
